There's no need to be PERT, Miss...Our 1st Post!

Opening Day at Pert! July 31st, 2011

And we're blogging! Since we have been open for two months (already?!) and had our grand opening celebrations last weekend, we figured it was time for our first post! Welcome to our blog! PERT Lingerie opened on July 31st, 2011. This day was a dream come true for me; I never "always wanted to own my own store" or anything but I had tossed around the idea now and then. About two years ago, knowing I was not happy at my current retail job, my Mom and two younger sisters cornered me, insisting I seriously consider the idea of opening my own shop.
There was no question in my mind, if I did this, it would be life-changing. Not knowing the first thing about owning my own business it was a big risk to take. But luckily, armed with advice and inspiration from business savvy friends, the support of my family, most importantly my Mom and Dad, and my business planner's experience, I set-off on this crazy adventure fairy tale.
There are many reasons why I chose fine lingerie, it is of course one of the lovliest businesses to be in, but I think the most important reason is, the first bra I tried on, that truly fit me properly, was not only pretty but it made me feel pretty. This feeling comes few and far between, especially when you're a teenage girl, and to this day I will always remember that little ivory bra and the smile it put on my face whenever I wore it. I will always have that memory and I want to share that with other women. Cheesy, but I am an 80's child after all.

petite cupcakes for the Grand Opening!

Our PINK floor!

Grand Opening weekend!

The past year has been very challenging with the ups and downs of getting this whole thing off the ground, but now that PERT is a real place to come shop I couldn't imagine being anywhere else every day. This is what I am meant to do and it is where I am meant to be right now. Realizing this was my "dream come true" if you will.

Pert is a place for girls to embrace a little mystery, who like to have dance parties in their underwear and who want to feel beautiful always. It’s a place to shop for all things sweet and wonderful, for any woman in your life, whether it be your mother, daughter, sister, friend, or yourself. It is a place to go to feel pretty. At Pert we believe in having fun, taking risks, in laughing, crying, sharing and of course in retail therapy. We believe in dressing from the inside out, because inner beauty is what it's all about. We can help by making the first things you put on everyday just a little bit more beautiful. Only the woman choosing her lingerie knows the feeling it gives her, making her underwear her best kept secret and making undressing for the day that much more fun. You get to do it all again, tomorrow.

So here we are sharing all of our adventures in underwear and more with you! Our next post will be up very soon!
xxo

trep