Although we don't market ourselves as a fit boutique, we gladly offer this service to our customers and we were prompted to write a brief post encouraging bra fitting after being sent an article this morning about The Boobie Trap's campaign regarding the horrors women face when wearing ill-fitting bras.
The Boobie Trap is a lingerie shop in Newfoundland and they have come up with and launched a campaign with the initiative to highlight the problems women face when wearing the wrong sized bra. The campaign was styled with the horror movie in mind, and even though Halloween may be over, wearing the wrong bra size lasts forever if you don't get out there for a bra fitting! Scary! We think their idea was quite clever, a lighthearted approach to the common problems of wearing the wrong bra size such as "quadraboob" and "the shelf." Both are indeed horrible if you ask us here at Pert.
With all my underwear experience I can say that it is true, most women are wearing the wrong bra size. It is important to get fitted for the correct size because in the right bra your breasts will appear smaller, perkier, your clothes will fit better, and it can help to relieve back and shoulder discomfort therefore improving your posture.
Overall a bra fitting is truly a very uplifting experience, a breast of fresh air if you will! If you aren't sure what to do this weekend and have never been fitted, we suggest gathering a few girlfriends and heading over to your local lingerie boutique for a bra fitting. I have no doubt the staff will be happy to help you find your correct size, and just as a side note I won't be held responsible for the damage done to your credit card. We little lingerie shops are always full of a few too many delicious treats.
Happy Friday!
xox
trep
For more about The Boobie Trap's campaign, check out the article written about it
here.
